By measuring and tracking your website’s metrics, you can identify areas of strength and weakness and make necessary changes to improve your online store. In this article, we will discuss some of the most powerful eCommerce website metrics and how to track them. We’ll also provide tips for improving your online sales performance. Keep reading!
What are eCommerce metrics?
eCommerce metrics track the business operations and sales of an online retailer. An eCommerce measure might, for instance, display the proportion of website visitors who make purchases or the average order value.
Monitoring these figures enables businesses to gain an understanding of both their overall performance and consumer behavior. They also provide information that could influence decisions and future plans by showing whether the company is on an upward or declining trajectory and whether its tactics are effective or not.
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