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15 SUCCESSFUL ECOMMERCE PERSONALIZATION EXAMPLES FOR ANY BUSINESS

 Customers are the key factor that drives revenues to business, so building long-term relationships with customers is hugely important to any business, especially eCommerce merchants. By taking advantage of a personalization strategy, businesses can enhance the buying experience and increase customer retention, and of course, make more sales. So, having an overview of a couple of effective eCommerce personalization examples is really useful to understand how personalization strategies can drive business success.

Let’s get started!

What is eCommerce personalization?

In simple words, eCommerce personalization can be defined as the process of delivering personal experiences which target the right customers. It is the act of tailoring experience based on customer’s behaviours. With the aim of driving more sales and conversions as well as keep customers coming back, eCommerce personalization creates personalized shopping experiences that allow businesses to increase the trust and credibility of customers.

Going into detail, eCommerce personalization consists of displaying content, product recommendations, specific offers, browsing shopping history, demographics, and other personal data.

Since eCommerce is rapidly developing, the demand for satisfying customers and driving sales has been bigger in recent days. Therefore, marketers are seeking appropriate personalization methods for their eCommerce business in such a competitive market.

For your better understanding, we will show you some types of eCommerce personalization and some outstanding eCommerce personalization examples.

The impressive eCommerce personalization stats
The impressive eCommerce personalization stats
E-commerce has flourished and become a growing trend in the digital world. There are plenty of merchants participating in this industry, so you need to have an effective method to attract and compel customers to buy your products. One of the best ways is personalizing your services, products, and even approaching methods. There are some eCommerce personalization stats that may impress you:

  • 91% of consumers say they prefer to shop with brands that provide offers or recommendations that are relevant to them – Accenture.
  • 80% of consumers will purchase products if the brand provides personalized experiences. – Epsilon.
  • 90% of U.S. consumers suppose marketing personalization is appealing – Statista.
  • 66% of consumers say irrelevant content will stop them from making a purchase. – CMO by Adobe.

Read more at: https://magenest.com/en/ecommerce-personalization-examples/

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