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EMAIL MARKETING FOR SHOPIFY STORE: KEY FEATURES & BEST SOLUTIONS

 When it comes to eCommerce platforms, Shopify is one of the most popular choices around. And when it comes to email marketing for Shopify stores, there are many great software options to choose from. 

In this blog post, we’ll take a look at some of the key features and best software for email marketing for Shopify stores. So whether you’re just starting out or you’re looking for an upgrade, read on for some helpful tips!

Why should you choose the right email marketing tool for your store

The reality is that not all email marketing services are created equal. Even though each email marketing provider varies slightly, the vast majority provide the same fundamental functions to all users.

This increases the difficulty of picking the best email marketing for Shopify stores. Finding the ideal email marketing platform can be challenging, even for those with years of experience in the field.

For instance, certain solutions could be better than others if you want sophisticated email marketing campaigns with plenty of customization. It also matters if you prefer simplicity to technically complicated features.

Also obviously, some email marketing services are better suited to Shopify than others. For instance, services that offer direct integrations, enable you to send triggered emails (such as abandoned cart campaigns), and permit you to access your store data directly from within your email marketing software, are better suited to Shopify than those that do not.

Must-have features of email marketing for Shopify stores

Before we get started, let’s quickly go over what effective email marketing software should help you perform your Shopify store.

  • Direct interaction with Shopify: As soon as you set up the integration, any forms on your Shopify website should instantly link with your email marketing service without requiring you to add any code to your website.
  • Contact syncing: Both existing and new clients’ contact information and purchase history should be able to be imported directly into your email tool.
  • Segments: You should be able to categorize clients based on their past purchases using a reliable email tool. Some will even allow you to track which products clients have seen, but not bought. And it allows you to build segments using this data. When you import contacts from Shopify, certain programs will also produce pre-built segments for you. For example, first-time customers, repeat customers, etc.
  • Automated/triggered campaigns: Automated campaigns like abandoned cart notifications, order confirmation emails, cross-selling and upselling promotions, and emails with suggested products are a must-have in an email marketing program. These campaigns will greatly increase your store’s sales.
  • Reporting: Your email marketing for Shopify stores should be able to report how much income was made by each specific email so you know how productive each campaign is. 
  • Easy-to-use email editor: You could quickly and easily build out your emails with the use of an easy visual editor, such as one that allows you to drag and drop text and images into your email. You can automatically put your Shopify products right into your email
  • High email deliverability rates: To ensure that your communications will make it to the inboxes of your subscribers.
  • Price transparency and affordability: You shouldn’t be hit with a big cost just because your subscriber base increases by a handful.

Read more: https://magenest.com/en/email-marketing-for-shopify-store/

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