As eCommerce business owners, there’s no denying that finding the right platform to build your store is one of the most important decisions you’ll have to make. BigCommerce and Shopify are two of the top players on the market, but which one provides more features?
Which one is better for small businesses and startups? In this blog post, we will compare BigCommerce vs Shopify in detail so that you can make a more informed decision based on what matters most to your online store.
Shopify vs BigCommerce: a detailed comparison
Themes
Both BigCommerce vs Shopify provide responsive themes. BigCommerce offers 12 free themes, whereas Shopify offers 8 free themes. Each may be altered to suit different industries. In total, more than 70 themes are available on Shopify, with prices ranging from $150 to $350. BigCommerce offers 150 themes for between $150 and $300.
Despite the fact that both platforms provide responsive, mobile-friendly themes, Shopify has a reputation for consistently outperforming its rival in terms of usability and theme design.
Shopping Cart
Online buyers are prone to distraction. The shopping cart function in a store has to be seamless since store owners risk losing prospective consumers if the checkout procedure is not quick and simple.
For a variety of discount functions, including cart-level discounts, quantity breaks or tiered pricing, and automated discounts for particular customer groups, Shopify depends on third-party apps. Meanwhile, without third-party software, BigCommerce users may generate cart-level discounts, coupon codes, and automated discounts for customers associated with customer groups.
In addition, while BigCommerce offers 65 pre-integrated online payment solutions, Shopify offers more than 100 payment providers.
SEO
SEO (search engine optimization) is crucial for better search results. BigCommerce comes pre-loaded with a number of SEO tools, including optimized URLs, one-of-a-kind URLs, integrated microdata on product pages, and URL rewrites that automatically change the URL if a product is given a new name. Whereas, users of Shopify may add keywords, adjust meta descriptions and titles, and change blog post URLs.
In contrast to Shopify, which only offers ordinary reporting with its mid-tier plan and advanced reporting features with its most costly plan, BigCommerce includes professional reporting tools in each of its plans.
Users of BigCommerce and Shopify may connect to Google Analytics to get more detailed statistics on how visitors utilize their websites.
And BigCommerce performs better in terms of out-of-the-box SEO functionality, while Shopify offers a wider range of third-party applications that can be used for SEO.
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