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Webinar 2022: Driving Success with Next-Level B2B eCommerce Customer Experience

 The topic of customer experience (CX) had become increasingly crucial in the boardrooms of B2B companies worldwide. According to McKinsey's research, upgrading a customer's experience from average to exceptional resulted in a 30 to 50% increase in KPIs, such as the probability of renewing or purchasing another product.


However, only 14% of significant B2B companies had truly prioritized CX, profoundly embedding it in their corporate culture. This fact indicated that B2B organizations had significant work to do to become more customer-focused. Nonetheless, it also presented a chance for B2B companies to distinguish themselves from their competitors and increase profitability by offering a superior customer experience.


Magenest webinar


To help businesses uncover these opportunities, Magenest hosted the webinar "Drive Success with Next-Level B2B eCommerce Customer Experience." In this webinar, experts from Magenest and Adobe Commerce discussed the realities of customers' increasing expectations on the B2B buying journey and how to build the most customer-centric B2B eCommerce system.


The webinar covered these main topics:


Increasing expectations from B2B customers

Explored market trends and realities about customers' increasing expectations towards the B2B buying journey and experience.


Building a customer-centric B2B eCommerce journey

Understood the new B2B customer journey and learned what could contribute to a convenient B2B eCommerce buying experience.


B2B eCommerce transformation with Adobe Commerce

Explored how Integrate AV – an Australian B2B merchant successfully delivered a next-level customer experience through digital transformation.


The webinar ended successfully with various positive responses from attendees.


Follow Magenest for more events with valuable insights for your eCommerce long-term growth!

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