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MAGENTO VS WIX – WHICH IS THE OPTIMAL ECOMMERCE PLATFORM?

Choosing the better eCommerce website builder between Magento vs Wix is a tough proposition for any merchants. Both Magento and Wix are highly popular for their customizing capability. So, which of them will be the leader? To answer this question, we’ll compare Magento vs Wix in detail. Let’s get started!

Magento vs Wix: Brief Overview

What is Magento?

Magento is one of the most prevalent eCommerce platforms for any business model from small businesses to large enterprises. It offers a wide range of robust features, which makes it ideally suited for unprecedented flexibility and scalability. Written in PHP, Magento also encourages web developers to be creative with their websites.

Magento includes two distinguishing editions:

  • Magento Open Source (Community Edition) is the free version
  • Magento Commerce (Enterprise Edition) is the premium version, with another option of Magento Commerce on the cloud

What is Wix?

Wix is a simple but powerful platform that allows anyone to create a web presence. It comes with a set of features, including multichannel selling, 500+ designer-made templates, various payment gateways, and a fantastic website builder. Wix could be an appropriate choice for medium-sized retailers without any sophisticated coding that still wants control over the look and feel of their store.

There are two versions of Wix:

  • Free Version
  • Premium Version

Magento vs Wix: Key differences

Ease of Use

“Ease of use” is certainly worth considering when it comes to building an eCommerce store. Choosing a platform that is too difficult to use can prevent you from creating the eCommerce shop you want. No merchants want to waste precious time setting up an online store and refining the design to manage day-to-day. 

In terms of user-friendly, Wix is far easier to use than Magento. Wix is a drag-and-drop website builder, which means you can easily customize the store and control each step of the web design process by seeing the front-end changes. Wix is created especially for those who are unfamiliar with web design and programming. The system makes it possible for merchants to launch a website without having any technical background, web development, or coding experience. 

Magento, in turn, is likely an obscure solution for users who do not have designing experience and coding skills. In order to build an online store, you’ll have to interpret the jargon and use code or hire a web developer to build. Whenever you create a new feature or edit a section, you also have to deal with HTML and the basics of the Magento platform. 

To conclude, Wix looks like a better option for non-developers, small businesses, and freelancers. However, when it comes to large enterprises, Magento is the top choice because of its robustness, flexibility, and scalability.

Features

Magento is a platform designed for powering eCommerce websites only. Thus, it is no surprise to have niche-specific features and tools related to eCommerce and Marketing, including:

  • Inventory Management: the ability to manage multiple product categories (ranging from simple, configurable, bundled to downloadable); provide advanced tools for B2B; catalog management, etc.
  • Reporting and Analytics
  • SEO
  • Payment and Shipping 
  • Check-out optimization
  • Mobile eCommerce
  • Marketing and Promotional Tools

Unlike Magento, Wix is a flexible website builder that allows users to create a variety of websites, not only for eCommerce. Some of the highlight features such as:

  • Basic Level of Inventory Management
  • Shipping Options
  • Available Email Marketing with complete G Suite integration
  • Wix SEO 
  • Various Payment Gateways

As for eCommerce, Magento gets a competitive advantage over Wix.

Source: https://magenest.com/en/magento-vs-wix/

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