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WHAT ARE TOP 10 ECOMMERCE SITES IN INDIA – UPDATED 2023

 Recent years have seen an exceptional evolution in the way India trades and shops. eCommerce is one of the rapidly growing sectors, stimulating an entire generation of entrepreneurs, large-scale manufacturing of small and medium-sized enterprises. But there are thousands of eCommerce sites in India around the world but choosing the best is a difficult task. If you are thinking of online shopping. Let’s take a look at some of the top eCommerce sites in India here and you can purchase almost every essential product you want for daily living or start selling. 

Top 10 eCommerce sites in India:

1. Amazon India

Established: 2010

Business model: both a B2C and a C2C market

Estimated number of monthly visitors: 322.54 million


Amazon is one of the top eCommerce sites in India and unquestionably the best in terms of customer service. According to Statista, this eCommerce giant has a user reach of over 85%. Since its beginning in India, it has made a fortune and attracted millions of visitors every month, making it the country’s most popular website.

While the majority of its visitors are interested in the electronics category, that does not mean the other categories are not worthwhile. Men’s and women’s clothes, groceries, Amazon Prime digital media, sports, and a variety of other categories are all available through Amazon. In addition to that, the US rates usually are cheaper for many electronic items, than purchasing their Indian versions. 

Amazon Seller Self Registration (Amazon SSR) enables vendors to self-register in the Amazon marketplace, regardless of their location or catalog size. It enables vendors to begin selling within a day, without the need for any third-party assistance.

2. Flipkart

Established: 2007

Business model: B2C company 

Estimated number of monthly visitors: 242.62 million


The king of Indian eCommerce holds second place in top eCommerce sites in India. Flipkart insists that is because it is pushing more towards app transactions, where the company beats Amazon. Many industry analysts, however, think while mobile commerce is the way to the future, it is too early to discount website business. Flipkart, valued at over US$15 billion, now leads the Indian eCommerce pack but is under pressure to maintain its position as Amazon closes the gap.

Like Amazon, Flipkart is most popular with customers for goods in the electronics sector, following the same patterns as the online retailer. However, it also has a diverse selection of products, including televisions and appliances, fashion, furniture, sports, and literature, among other things.

3. Alibaba

Established: 1999

Business model: B2B eCommerce platform

Estimated number of monthly visitors: 175.95 million


Surprised? Don’t be. Despite the fact that Alibaba does not advertise to Indians or have an Indian website, shoppers in India have long found the advantages of purchasing gadgets in large quantities on Alibaba. Shipping via AliExpress is still becoming increasingly popular, which is one of the best key-selling points. This makes this website lie on the list of top eCommerce sites in India with huge visitors each month.

In spite of being outperformed by its Indian competitor, Flipkart, Alibaba offers products in a variety of categories, including home and kitchen, tools and hardware, rubber and plastics, electrical equipment and supplies, vehicles and accessories, toys and hobbies, consumer electronics, apparel, and more.

4. Snapdeal

Established: 2010

Business model: the digital B2C

Estimated number of monthly visitors: 56.41 million

Snapdeal, another Indian-founded eCommerce giant, is an online variety shopping platform that has gained a great deal of interest from users and investors. Since its inception in 2010, Snapdeal has received funding from well-known investors such as the Alibaba Group, Softbank, and Foxconn Technology Group.

It gives you the best deals in a particular city in various service categories ranging from: restaurants, spas and salons, apparel, footwear, baby care, home, and décor. It has adopted the marketplace business model. Snapdeal came up with a unique idea of permitting local vendors and manufacturers to publish their product catalog and sell it on the Snapdeal portal. This avoids the expensive costs involved in building your own inventory. It focuses on logistics and efficient delivery to customers.  It operates at such a fast pace that a new product is added every 30 seconds.

Source: https://magenest.com/en/top-ecommerce-sites-in-india/





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