If you’re a successful eCommerce brand, you probably know that nothing does better than eCommerce personalization in helping customers feel special and then loyal to your brand.
As online consumers become more and more demanding with choosing the best products, this makes this market more competitive than ever. Everywhere, we can see online stores selling similar quality products, and prices are also not much different. So how will customers decide?
The answer, at this point, will depend on their personal experience at each website they visit.
What we learn here is, whoever creates the better eCommerce personalization wins. This condition is not limited to anyone, whether it is a luxury brand or a low-capital start-up.
You might be thinking:
“When I’m struggling to make ends meet every day to generate revenue, why should I take the time to take care of each one among your few customers like what big brands do with so many supporters?” And “I should focus more on key activities like sales or PR, etc.”
If you have that mindset, then we have to give you some sad news that your start-up will never be as big as the businesses you are comparing.
For more reasons why personalization is important in eCommerce and more eCommerce personalization ideas for your online store, scroll down to the smaller sections.
1. What is eCommerce personalization?
Imagine:
You visit an eCommerce clothing store to make purchases and sign up for an account via your email account. After a while, you receive an email from that store with a 50% off coupon for an over-$100 bill on your birthday. More specifically, the products it introduces also match your style.
The act of giving away coupons on your birthday via email is a form of eCommerce personalization. This brand used the information you provided when you registered an account on the website to plan its implementation. Not only that, but it also knows your style of dress. That’s because it’s reviewed and analyzed based on your purchase history in previous purchases and suggested to you.
The actions, such as collecting user information or researching shopping habits, preferences, financial situations, etc., are a way for eCommerce businesses to create a unique shopping experience for each of their customers on the website. Depending on the type of customer, they will have a unique approach to creating a proper shopping experience. These actions can be displaying different content, sending email marketing, recommending products customers might like, offering specific offers, etc.
2. Benefits of eCommerce personalization engine
Boost revenue
Sales are the biggest goal of businesses when implementing eCommerce personalization. There are many eCommerce personalization stats to prove it. Which, if your customers are satisfied and happy with the personalized experience you create, the average growth rate for your revenue can be up to 20%. Furthermore, it also lays the foundation for a breakthrough in long-term revenue.
Strengthen customer loyalty
In a competitive environment, if we exclude the quality of products and services, consumers will tend to choose brands that give them a better experience. That’s because they feel taken care of with their interests, habits, and other special requirements. From there, they will also get more secure when buying from these online stores.
Increase value for each order
If you don’t trust a business, would you dare spend more money on items you’ve never used? Absolutely no, right?
Often, businesses that provide a good personalized experience, will take advantage of it to exploit customers more so that they increase the value of each order. The offer of products that customers may like, as we discussed above, is an example of it.
Encourage shoppers to introduce products
This is also one of eCommerce personalization’s benefits in the long run. From one satisfied customer, you will have at least one new lead and so on exponentially. After a while, your reputation will be widely known with just word-of-mouth and a personalized marketing strategy.
Reduce cart abandonment rate
This is not a single company’s problem. The average cart abandonment rate is noted to be very large, and it is caused by the customer’s bad experience when he goes through the checkout process for his order. At this point, you will need eCommerce personalization strategies to get to the root cause and encourage your customer to return to complete the transaction.
Get forgiveness easier when making a mistake
People say: “Customer is King.”
And it has never been truer in the eCommerce market. Just one small mistake, and you can lose a number of potential customers. However, when customers are sympathetic and acknowledge the effort you put in to please them, they will be more sympathetic to your mistake and forgive it.
Source: https://magenest.com/en/ecommerce-personalization/
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