Running an online eCommerce business is a very different process than running a traditional brick-and-mortar store. There are various eCommerce website best practices you must adhere to in order to be successful. In this blog post, we will outline some of the most important website practices. By following these tips, you can create a thriving eCommerce business that meets customer needs and expectations. Thank you for reading!
Prevent clutter
Conversion rates are better on eCommerce websites with straightforward designs. Right now, look at your homepage. What does a visitor notice right away? There should be a distinct area of emphasis. Directing the visitor’s attention to a CTA button or the items you offer should be your goal. However, too much clutter makes it hard to see your CTA.
You can find that 53% of websites have CTAs that users must look for for more than three seconds. You ought to aim for a time that is considerably faster. What activities do you want visitors to do when they arrive at your website? Of course, you want them to buy something, so you should make this as simple for them as you can and avoid causing distractions with clutter. It’s complicated and overwhelming.
Make your menus simpler
A wonderful approach to keeping organized and arranging your products is with menus. However, as was just stated, avoid making everything too complicated. The consumer will become confused by too many menu categories and will not be able to find what they are looking for. You shouldn’t be too detailed with your menu. Instead, classify your products using general phrases.
Let’s imagine, for instance, that your eCommerce business sells clothing, including t-shirts, long-sleeve shirts, sweaters, tank tops, and vests. Each of these possibilities can be categorized under the heading “tops,” rather than having five individual menu options, as this way of styling your menu will shorten the amount of time your users need to place orders.
Insert a search box/bar
You’ll still need to make some changes once you’ve removed clutter and simplified your menu selections. Visitors now see more products when they click on each category since they will have fewer menu options, thus their required time for locating their desired products only via your menu will increase, as we spoke above.
Forcing users to navigate through these options at random will not result in increased sales or conversions. That is why incorporating a search bar/box is the ideal answer. This allows users to locate their exact desired products, as well as looking for other options with filters based on criteria such as gender or sport.
If you wish to utilize this technique, be certain that you have accurately produced all of your product content, as well as appropriately labeled them with the required amount of labels for your search feature to work properly. Only then the search results will be shown correctly for each search query.
Invest in a high-end web hosting service
One of the most critical aspects an effective eCommerce website needs to ensure is its loading speed. To get high conversion rates, each page must load quickly. However, using a low-cost web hosting service will surely slow down your website’s loading speed, thus passively costing you more in the long term.
According to research, a one-second delay in page loading time can result in a 16% fall in customer satisfaction and a 7% decrease in conversions. You’re in big trouble if your site has a two or three-second delay.
Site crashes, malfunctions, or error reports are even worse than poor loading times. That is why you are better off investing in a premium web hosting service now rather than dealing with these headaches later. It’s always well worth the investment.
Source: https://magenest.com/en/ecommerce-website-best-practices/
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