As a modern business owner, staying on top of the ever-shifting landscape of digital marketing can be overwhelming. With so many elements to consider, it’s easy to overlook some key components like SEO for your eCommerce website. To give yourself a competitive advantage and increase the visibility of your products, you need to make sure that your eCommerce site is optimized for search engines.
Having an efficient SEO strategy in place is essential to ensure that all potential customers can find exactly what they’re looking for quickly and easily without having to struggle through irrelevant search results. That’s why it’s important to take the time now and go through our comprehensive eCommerce SEO checklist – which we’ll be discussing in this blog post – and use it as a guide in creating an effective plan that will help maximize your online presence!
eCommerce site-wide checklist
The first section of our eCommerce SEO checklist focuses on site-wide adjustments you may make to ensure your online store is up to pace. Some of these suggestions will aid with eCommerce SEO, but more significantly, all of these suggestions will improve the user experience for those that visit your website.
Keep your branding constant
The first thing you need to be aware of is the need of using consistent branding at all times. Ensure that the page title and your brand or logo are both prominently displayed on your homepage. In addition to helping to market and expand your company, this will help you get awareness both offline and on search engine result pages.
Include newsletter signup and social media buttons
Among the eCommerce SEO checklist, the simplest ways to gain repeat business from your clients are through social media and newsletters, so be sure to promote these channels on your website. Use icons, links, or social widgets to add your social media accounts to your footer at the very least.
If your header still has room, that would also be a fantastic place for them. Use scroll-triggered icons in your sidebar to bring attention to your newsletter’s promotion. A wonderful giveaway is usually effective in encouraging subscribers.
Read more at: https://magenest.com/en/ecommerce-seo-checklist/
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