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MOBILE VS DESKTOP ECOMMERCE AND HOW TO IMPROVE CONVERSION RATES

As technology continues to evolve, the way consumers shop for products and services online is changing. Consumers’ choices of devices to buy on—whether it’s mobile or desktop—have a significant impact on their conversion rates and ultimate satisfaction with their purchase. 

To boost customers’ buying experience, retailers must understand why certain buyers are opting for specific devices for eCommerce transactions. 

As such, this article examines consumer trends related to mobile vs desktop eCommerce shopping behavior. Then, we will provide actionable tips to optimize websites for each type of device and improve their overall conversion rates.

General mobile vs desktop eCommerce statistics for 2022

  • A comparison of mobile and desktop use shows that 58% of all multi-device purchases are completed on mobile. Nevertheless, desktops are also crucial in this situation. After all, using a bigger screen makes website browsing much simpler.

Source: https://magenest.com/en/mobile-vs-desktop-ecommerce/

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