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  Since there was a cyber world to exploit cybercrime, criminals robbed information, money and identities, shut down businesses and jeopardized security around the world. As more and more of us use our mobile phones to browse the web, banking and shopping, the risk of  mobile commerce  threats is growing, which is becoming increasingly promising for criminally responsible persons.  Luckily, mobile cybercrimes are still relatively rare, but major safety concerns, viruses and other mobile crimes have become major problems in recent years, and time is short before mobile devices see a cybercrime scourge. In fact, 92% of ISOs believe that mobile payments will increase cybercrime significantly over the next few years. Some mobile commerce crime new security threats are to be seen for the time being and in the years to come when criminals take advantage of mobile browsing and shopping safety defects and popularity.  Top 10 mobile commerce crime security threats you ne...

  In recent years, the D2C (direct-to-consumer) sector has been increasing at double-digit rates. In 2023, it is expected to expand at a rate of 19.2%. These figures are pre-COVID-19, so the propensity to go direct-to-consumer will likely grow much more in the face of the supply chain unpredictability and loss of control we’ve seen in recent months. In this article, we are going to define what are direct to consumer brands and explore some examples of direct to consumer brands through new business case studies. What are Direct to Consumer brands? Direct to consumer meaning is defined as brands whose products’ promotional and sales activities bypass third party channels such as intermediate retailers and thereby, directly sell products or services to target group consumers, whether it is offline physical stores or online stores. D2C allows brands to own their whole purchasing process, not just their products, and operate as a technical operator, testing and learning with vital new f...

  Digital commerce is quickly developing across a wide range of channels, devices, sectors, and markets. When we think about eCommerce, though, we frequently think of B2C transactions. This refers to companies that sell to the general public or customers. B2B eCommerce, on the other hand, is concerned with business-to-business transactions and must consider the needs and desires of business consumers. You’ve come to the correct spot if you’ve ever wondered what the B2B eCommerce definition is, how it benefits businesses, and its common types and successful examples. Let’s dive in! What is B2B eCommerce? Business-to-business (B2B) eCommerce describes online business-to-business transactions in which a supplier or manufacturer sells goods to another company, typically a retailer. B2B enterprises, like any other type of business, come in a variety of forms, sizes, and levels of sophistication. They can cover a wide range of company types and industries, from accountancy, legal, and di...

  Payment is a vital part of eCommerce. With streamlined eCommerce payment processing, you can deliver a smooth and secure checkout experience to your customers. This will help you lower your costs, reduce shopping cart abandonment, and improve the customer experience. Let’s find out in this article how eCommerce payment processing works and what the best payment solution providers are. What is Ecommerce payment processing? Due to the extensive usage of internet-based shopping and banking, eCommerce payment processing has grown in popularity. It is the process of accepting electronic payments for online transactions.  Although each eCommerce business is different, the objective should be the same: to make the online checkout experience as simple as possible while still ensuring secure payment transactions. There are three elements of eCommerce payment processing, including: Payment gateway:  an online payment service integrated into the eCommerce platform t...

  Moving to the 21st century, it is now the age of technology going along with the Internet that continuously changes the way people purchase products and importantly, the way businesses sell as well. Let’s look at this article below to see the future marketing method – affiliate marketing and find out what affiliate marketing benefits are and the reason why marketers and businesses should give an  affiliate marketing strategy . What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to generate traffic or leads to its products and services. Affiliates are third-party publications that are paid a commission to create new methods to promote the firm. Affiliate marketing has grown in popularity as a result of the Internet. Affiliate marketing is, in this sense, a pay-for-performance marketing scheme in which the act of selling is outsourced to a large network. How does Affiliate Marketing work? Since affiliate marketi...

  These days, eCommerce has become widely known in the digitalized world, and many businesses have applied this to their business to approach more customers. However, the most important part which many companies did not recognize is eCommerce delivery. The eCommerce delivery strategy is really important to help the company keep and nurture its loyal customers. To prove that, we have done some surveys and this is the result: There was  38% of consumers  say they will never purchase with that merchant again after having a bad delivery experience. Customers have selected a rival with more convenient eCommerce delivery options in  60% of cases . When it comes to online shopping,  74% of customers  consider free shipping to be very important. So, with these eCommerce delivery statistics above, it shows that the delivery strategy is really important. But have you anything yet about eCommerce delivery? Let’s read this article to find out more! 1.  W...

  Site search is a must-have feature in any website, especially an eCommerce website. eCommerce site search helps users easily find their wished products. A well-functioned eCommerce site search engine may help businesses their raise conversion rate. eCommerce site search solutions  An eCommerce site search is a search engine that is either built-in or integrated into your online store, and its job is to find the products the user is looking for by matching the user’s search keywords with the products in your store. Users can easily search their target products through text, voice, and scan code, etc.  The eCommerce site search platforms provide two search methods. One is to use the search box to search directly in the text, and the other is to search based on product categories. eCommerce site search engine method Types of eCommerce search engines Quick whale e-commerce editor checked the  eCommerce homepage  of eBay, Etsy, Amazon and found that the search engi...

  Before knowing about upselling techniques, you must think that additional income is most often associated with increased advertising. However, it is only a part of the truth. Upselling in retail can help you gain more profit than just focus on advertisement. Because advertisement will cost you a lot of money, especially in the retail field. So, how do upselling in retail? What are the techniques required? How to do it on your eCommerce website or online if you haven’t had an eCommerce website? Everything will be solved in this article! Let’s see! What does upselling in retail mean? Upselling in retail is the practice of getting customers to purchase a higher-priced version of the item they originally came in to buy.  Retail sales are traditionally targeted at one of two customer groups, the high-value, higher-margin group, and the low-value, higher-volume group. Upselling in retail can sometimes generate a loss for the retailer if the customer doesn’t complete the transactio...

  Order fulfillment  is an important part of a business. We all want this process to be effective. But how to do it? What should we pay attention to? What can help businesses to assess their order fulfillment activities? The answer is to define several kinds of order fulfillment KPI and run your business on that basis. What is order fulfillment KPI? Almost all managers are now familiar with the term KPI. KPI is short for Key Performance Indicators, which is the combination of critical (key) indicators of progress toward an intended result. In management practice, KPIs are a kind of metrics with which the various results of the activities of an organization, divisions and employees are assessed. In other words, this shows the dependence of the result of work (output) on the methods and conditions for performing this work, the quality and quantity of resources (process) used. This allows us to directly or indirectly assess how much we have achieved a particular goal. What makes ...

  When it comes to eCommerce, you may hear your customers complaining, “I ordered this three weeks ago, and I haven’t received it yet.”, “I received the iPhone, but the screen broke.” These are statements that no marketers or sellers want to hear. When customers’ problems are not resolved, customer satisfaction would decrease, leading to low sales and dropping revenue. Nine years ago, it was acceptable for customers to wait for less than 5 days to receive the packages. However, things have changed, such things as waiting for items is reduced to 48 hours on average. Consumers nowadays are expecting to receive their items right away, and are willing to pay more for that kind of responsiveness. To do that, the order fulfillment in e-commerce must be processed quickly. But here is the new dilemma for eCommerce firms: People expect better prices, timing solved, and customization. The question remained, how can businesses meet those requirements to better experiences for customers? ...

  We know that you all consider two plans of marketing strategy which are affiliate marketing vs influencer marketing. So, there must be many questions that come up when you reading the title of this blog. For example like what is the difference between affiliate and influencer marketing; how these types of marketing affect your business; and which one is a better choice for your business? No need to rush! Let’s come down and read this article! We believe this helpful content will help you decide the way your marketing strategy work. Definition of Affiliate and Influencer marketing Before we start, we have to know clearly about these two types of marketing methods. So, let’s find out what affiliate marketing vs influencer marketing are. What is affiliate marketing? Affiliate marketing is the technique of earning a commission by advertising the products of other people (or companies). You choose a product you want, recommend it to others, and earn a percentage of the earnings from e...

  D2C or direct to consumer marketing is quickly becoming a popular way for manufacturers and CPG (Consumer Packaged Goods) businesses to join the market directly — rather than through a middleman. Going direct to consumer has several advantages, but to mention a few, it removes the barrier between the manufacturer and the consumer, providing the manufacturer greater control over its brand, reputation, marketing, and sales strategies. Furthermore, it allows the manufacturer to directly communicate with, and also learn from their customers. Now, let’s move on to find out more about D2C! 1.  Direct to consumer marketing: Overvie 1.1.  What is direct to consumer marketin g? Direct to consumer marketing or D2C marketing is known as a marketing approach in which a firm advertises and sells a product or service directly to customers, bypassing any intermediaries. To be more specific, direct to consumer marketing is also a method by which manufacturers reach out to consumer...