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ECOMMERCE MARKETING: DEFINITION, TECHNIQUES, GOALS AND EXAMPLES

 eCommerce marketing is very advantageous so that people can know your online store quickly. Try to learn about eCommerce marketing basics and implement creative ideas that will help your website improve in terms of traffic and conversions day by day.

Have you heard about eCommerce marketing?

Yeah, it’s an activity that gives you a future source of traffic. Soon, these numbers will be converted into sales and loyal customers.

However, do not rush to rejoice.

It can be a lifeline for many businesses playing in the middle of the water, but not everyone can fit into that buoy. eCommerce marketing is a pretty broad field, and there are hundreds of ways you can do it. It can be difficult to choose the right eCommerce marketing techniques even when you have a strategy in place.

The eCommerce market is increasingly diverse and competitive. It is important that you approach marketing strategies in line with the development of market algorithms to both successfully convert and win the highest return on ad spend.

If you are someone who is looking for a complete understanding of eCommerce marketing as well as eCommerce tools, tactics, and unique ideas to build your website, don’t go anywhere. Our guide will help you discover them.

Let’s dive right in!

1. What is eCommerce Marketing?

About eCommerce marketing definition, it is a way in which you use ideas, promotional tactics, and advertising campaigns to drive customer awareness and action towards a company’s brand, products, or services electronically. They can be conceived and implemented by the company’s marketing department or by an agency specializing in eCommerce marketing.

In the past 6 years, how has eCommerce marketing changed?

If, before, you were only familiar with the concepts of Facebook Ads or Google Ads, now, people are starting to increase the density of ads on eCommerce marketplaces like eBay or Amazon. Not only that, but the change in online shopping habits of global users has also driven many changes in eCommerce marketing over the years, such as:

  • The concept of Google Adwords has been changed to Google Ads.
  • As a new CPA option, users can now pay for conversions on Google Ads rather than advertisements.
  • Video ads are trending more than ever, expected to account for 80% of online commercial content next year.
  • Amazon becomes the main online advertising market; Facebook follows but is also threatened by Google.
  • Desktops are leading the market in the US and the UK despite the constant growth of mobile browsing.
  • More than 90% of influencer marketing campaigns on the internet take place in the Instagram app.
  • In 2018, the number of Purchase abandonment was recorded to increase by 75.4%, and there is no sign of stopping.

Read more: https://magenest.com/en/ecommerce-marketing/

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