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MOBILE COMMERCE AND ECOMMERCE: 5 BIGGEST DIFFERENCES

 Along with the rapid development of technology, mobile commerce emerges as a hot trend of eCommerce. Customers are more likely to get used to shopping online, from their comfort zone. Mobile commerce and eCommerce have interlinked relations with each other. While eCommerce serves the main function as selling and buying online, mobile commerce – also known as m-commerce is a subcategory of eCommerce that mainly focus on purchasing via mobile devices.

In this article today, we’ll understand more about mobile commerce and eCommerce, go into detail and how they differentiate each other. 

Jump right in to get more information. 

Mobile commerce in eCommerce: Overview 

eCommerce

The internet’s emergence in the 1990s made a change in traditional commerce, which was followed a few years later by the development of eCommerce. This groundbreaking method of doing business allowed retailers to not only sell things in their stores but also to reach a larger audience, both locally and globally. Additionally, this kind of business also offered a wider range of products. 

eCommerce is applied for selling and buying digital products, memberships, or services that are transacted over the internet. 

Mobile commerce 

Mobile commerce (also known as m-commerce) is a business model that enables companies and individuals to deliver goods and services directly to buyers through non-handheld devices such as mobile phones, smartphones, or tablets.

This type of business is growing strongly in the global stage since it provides instant connection between mobile users irrespective of their geographical location and time of the day. What’s more, the demand for using wireless and mobile devices is increasing at a significant rate which means mobile commerce has the potential to reach various customers. 

Generally speaking, mobile commerce is a natural progression of ecommerce. 

Online sales by mobile commerce in the US have been increasing at a decent rate over the past few years. According to recent statistics, mobile commerce sales make up  34.5% of total eCommerce sales in 2017. By 2021, it is anticipated that sales will account for 54% of total eCommerce sales. Obviously, mobile commerce is continuing to grow and is about to have a great impact on the market. 

Types of mobile commerce 

  • Browsing for stuff online on your mobile: this type is concerned with internet shopping for groceries, daily necessaries, and electronics. Dedicated apps, optimized websites, or even social media platforms such as Facebook or Instagram which allow in-app purchases or store links. 
  • Purchasing app-delivery stuff: this type deals with services such as food shipping, car pick up, and others. 

Read more at: https://magenest.com/en/mobile-commerce-and-ecommerce/

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