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TOP 9 SOCIAL COMMERCE PLATFORM EXAMPLES THAT HELP YOU BOOST SALES

 With the acceleration of social media, network platforms like Facebook or Instagram become popular channels for users to entertain and update news. So, social media can become a lucrative marketing channel for eCommerce merchants to promote their products and attract more customers. There are many popular social media platforms you can take advantage of to bring social commerce closer to customers. These social commerce platforms offer solutions to businesses looking to actualize social promotions and trade through social media. 

In this blog, we will recommend you top 9 social commerce platforms that help you boost sales!

1. What is a Social Commerce platform? 

There is no fixed definition of what a social commerce platform is and what kind of services it offers. However, we can understand it as a tool that allows brands to expand social shopping beyond the media platform. It helps merchants generate shoppable social galleries, so customers can enjoy the entire shopping journey without being redirected.

While surfing a social networking site, we might see an adorable dress or a cute shirt by chance. However, the navigation to other links sometimes thwarts us from buying them. Thus, understanding the inadequacies in customers’ buying process, a platform type that allows customers directly purchasing merchandise on the platform they access, was born. It is called Social Commerce platforms.

2. What are the benefits of Social Commerce platforms? 

Thanks to their advanced and robust features, social commerce platforms have many advantages. Below are just a few of them. 

Have a broad range of customers 

The first advantage of Social Commerce platforms is that it helps brands gain a long list of potentially loyal customers. 

We all know that Social Commerce is the perfect mix of social media and eCommerce. Moreover, the number of active users using social media is nearly 4 billion, and it is increasing significantly. So, when a business appears on a Social Commerce platform, their target customers are already there. The only concern of that business is how to deliver the best content to the audiences to win their hearts and wallets. With the use of accurate keywords and hashtags, customers can quickly get to know you while interacting with other brands like yours. Consequently, it results in a steady expansion of customers. 

Help brands to be trusted 

One of the most critical factors for the success of a business is gaining customers’ trust and loyalty. Once you have customer loyalty, shoppers will come back and make other purchases, as well as inviting their friends to join their shopping experiences. From there, your sales will increase significantly.

When talking about gaining trust, 92% of buyers now no longer trust brands’ content but believe in User-Generated Content (UGC). Fortunately, Social Commerce platforms allow businesses to utilize UGC, and you can post UGC as a shoppable post. 

Read more: https://magenest.com/en/social-commerce-platforms/

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