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HOW TO BUILD A DIGITAL TRANSFORMATION TEAM: 5 IMPORTANT ROLES

 We have mentioned the first – Roadmap to Digital Transformation – in our previous blog and the most crucial step to embarking on a Digital Transformation journey is to assemble the right team. 

With the right team in place, you will be well on your way to a successful digital transformation. The team should also be able to work together efficiently, with good communication and a shared goal. In this post, we’ll outline the key positions you’ll need to create a successful digital transformation team and share tips on how to find qualified candidates. 

So read on for all you need to know about building a world-class digital transformation squad!

Key Digital Transformation Roles for 2023

The Visionary Team  

The role of the visionary in the digital transformation team is to lay the path for the project team and to keep an eye on the bigger picture. The visionary is usually a sponsor with a budget, influence, and respect for who is hired/appointed as the owner and executive sponsor of digital transformation. 

As the individual responsible for setting the vision and strategy for the project, they play a vital role in ensuring that all stakeholders understand the goals and impact of the change. They also negotiate with other stakeholders for financial budgets and prioritize the right priorities for the digital transformation initiative. Without an effective executive sponsor, it would be difficult for a successful digital transformation. Therefore, businesses must carefully consider who they appoint to this role, as it could make or break their digital transformation journey.

The Plan Team

All too often, digital transformation projects fall short of their goals because they lack the necessary support from senior management. In order to ensure that a project has the best chance of success, it is essential that the planner team be given full empowerment from the top. This means having the authority to make decisions and take action without having to go through endless layers of bureaucracy. It also requires having access to senior sponsors who can provide guidance and support. With their help, the planning team can navigate the complex process of digital transformation with agility and confidence, ultimately delivering successful results.

The planner usually includes Industry specialists, Marketers, and Project Managers 

Marketers: A successful digital transformation team initiative requires more than just technical expertise. It also demands a deep understanding of the company’s customers and how they will be affected by the changes. That’s where marketers come in. By understanding the business goals of the project, the impact of the technology, and the most effective ways to market it all to employees, customers, and/or business partners, marketers can play a vital role in ensuring the success of a digital transformation initiative. By engaging customers and making them excited about the changes, marketers can help to ensure that the transformation is successful and that customers continue to want to do business with the company.

Read more: https://magenest.com/en/digital-transformation-team/

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