In today’s business world, digital transformation has become a hot topic. Many companies are eager to adopt new technologies and move away from traditional methods but often fail to achieve their goals. While it is certainly important to embrace new technologies, it is even more crucial to focus on the needs of your customers and partners. By tracking your progress and identifying areas of improvement, you can ensure that your transformation efforts are on track and making a positive impact on your business.
In this blog post, we will discuss some of the most important digital transformation KPIs for assessing the success of digital transformations. We will also provide tips on how to track these KPIs effectively. Check it out to find the right digital transformation KPI for your business.
10 Digital Transformation KPIs for success measurement
Return on Digital Investments
Revenue from new technology can be a great way to measure the success of its implementation. By tracking how much revenue is generated from new digital technology, you can get a clear picture of its profitability. This digital transformation metric is similar to return on digital investments, but it specifically looks at revenue in relation to new technologies introduced.
This KPI is often used when implementing a new digital purchasing method, such as eCommerce sales or a new online store. It could also be used for recurring or subscription payments for software or a platform. By tracking this metric, you can get a clear idea of whether or not your new technology is successful and profitable.
Customer Experience
As any business knows, customer experience is essential. In the age of the internet, customers have more choices than ever before, and if they are not happy with their experience with your company, they will take their business elsewhere. For this reason, it is essential to track customer experience closely when going through a digital transformation.
Three popular customer experience metrics are the Customer Effort Score (CES), the Customer Satisfaction (CSAT) Score, and the Net Promoter Score (NPS).
- The CES measures how much effort a customer needs to put in to complete a task, usually through surveys.
- The CSAT score tracks how happy customers are with their service or a specific component of your product.
- The NPS measures how likely customers are to recommend your product or service to others.
Furthermore, If you’re looking for ways to gauge how well your marketing efforts are paying off, customer engagement and conversion metrics can be valuable indicators.
Workforce Productivity
Another popular digital transformation KPIs examples for all businesses is workforce productivity. As any business owner knows, productivity is essential to success. The more productive employees are, the more work they can get done in a given period of time. As a result, companies have always been searching for ways to increase employee productivity. In recent years, new technology and processes have promised to help employees get more done in less time. But while these tools can sometimes deliver on that promise, they can just as often become complicated and convoluted, actually making teams less productive.
The key is to be clear about your productivity metrics before you roll out any new tools or processes. Only then can you be sure that you’re making improvements that will have a positive impact on your bottom line.
Read more: https://magenest.com/en/digital-transformation-kpis/
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