Shopify is a popular eCommerce platform that allows businesses to easily set up an online store and sell products. One important metric for evaluating the success of an online store is the conversion rate, which is the percentage of visitors who make a purchase. In this article, we’ll discuss what the Shopify conversion rate is, why it’s important, and how to improve it. What is Shopify Conversion Rate? Shopify conversion rate refers to the percentage of visitors to a Shopify store who complete a desired action, such as making a purchase or signing up for a newsletter. The conversion rate is a key metric for measuring the success of an eCommerce store and is calculated by dividing the number of conversions by the number of visitors to the site and then multiplying by 100. For example, if a Shopify store had 100 visitors in a given time period and 3 of those visitors made a purchase, the conversion rate would be 3% (3 divided by 100, multiplied by 100). A high conversion rate indic...
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