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HOW TO ADD GOOGLE ANALYTICS TO SHOPIFY STORE - A COMPREHENSIVE GUIDE

Integrating Google Analytics into your Shopify store empowers you to gain valuable insights into customer behavior, track site performance, and optimize marketing strategies. This comprehensive guide will walk you through the process, ensuring a seamless integration to maximize the potential of your e-commerce platform.


Step 1: Create a Google Analytics Account


If you don't have a Google Analytics account, start by signing up on the Google Analytics website. Follow the prompts to set up a new account for your Shopify store. Once done, you'll receive a tracking ID, which is a unique code assigned to your website.


Step 2: Accessing Your Shopify Admin

Log in to your Shopify account and navigate to the admin dashboard.


Step 3: Accessing Online Store Settings


Click on "Online Store" on the left-hand menu, then select "Preferences."


Step 4: Entering Your Google Analytics Tracking ID


Scroll down to the "Google Analytics" section. You'll find a field labeled "Google Analytics Account." Paste your tracking ID obtained from Google Analytics into this field.


Step 5: Save Changes


Ensure you save your changes by clicking on the "Save" button at the bottom of the page. This action will finalize the integration.


Step 6: Verifying Integration


To confirm that Google Analytics is successfully integrated with your Shopify store, revisit your Google Analytics account. Go to the "Real-Time" section and navigate to "Overview." Open your Shopify store in another tab or window and browse through a few pages. If the Real-Time report shows active users on your site, it means the integration was successful.


Step 7: Utilize Google Analytics Insights


Once integrated, Google Analytics will start collecting data related to your Shopify store's performance. Dive into the various reports available in your Google Analytics account to explore valuable insights.


Regularly review these analytics to make data-driven decisions that optimize your Shopify store's performance, improve user experience, and boost sales.


In conclusion, integrating Google Analytics with your Shopify store provides a wealth of data crucial for understanding customer behavior and making informed business decisions. Follow these steps to seamlessly integrate Google Analytics, unlock valuable insights, and pave the way for your e-commerce success.


Our detailed guide here: https://magenest.com/en/add-google-analytics-to-shopify-store/

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